Vanaki Santorini

Vanaki Santorini

Vanaki

Some brands sell a product. VANàki sells a feeling, the one you get when you're wandering through Santorini, the sun is already winning, and someone hands you something cold and dangerously good. Built around the idea of cocktails and coffee on the go, VANàki needed a visual identity as restless and fun as the experience itself. The result is a world built on bold orange, checkerboard patterns, and a mascot that's equal parts VW van and cocktail bottle, moving fast, going nowhere serious. From signage and menus to t-shirts and bottle labels, every touchpoint carries the same unapologetic energy. Your favorite bad habit, delivered in style.

Year

2026

Industry

Food

Scope of work

/

Branding

Timeline

1 month

Vanaki

Some brands sell a product. VANàki sells a feeling, the one you get when you're wandering through Santorini, the sun is already winning, and someone hands you something cold and dangerously good. Built around the idea of cocktails and coffee on the go, VANàki needed a visual identity as restless and fun as the experience itself. The result is a world built on bold orange, checkerboard patterns, and a mascot that's equal parts VW van and cocktail bottle, moving fast, going nowhere serious. From signage and menus to t-shirts and bottle labels, every touchpoint carries the same unapologetic energy. Your favorite bad habit, delivered in style.

Year

2026

Industry

Food

Scope of work

/

Branding

Timeline

1 month

Chalenges

Chalenges

The core challenge was building a brand identity strong enough to work across every surface at once, from a glowing cube sign on a Santorini wall to a phone screen, a t-shirt and a beer bottle label. Everything had to feel like the same world without becoming repetitive. The checkerboard pattern and the van-bottle mascot had to carry the whole system, so getting those two elements right was everything. The other tension was tonal: VANàki needed to feel playful and irreverent without tipping into cheap. "Your favorite bad habit" is a bold tagline and the design had to earn it at every touchpoint.

whimsy monster®

whimsy monster®

whimsy monster®

(2016-25©)

whimsy monster®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project, whether it’s a logo design, branding, or packaging.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

whimsy monster®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project, whether it’s a logo design, branding, or packaging.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

whimsy monster®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project, whether it’s a logo design, branding, or packaging.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.